Developing a clear plan for communicating science can a difficult task for scientists and those who support science. All are capable but Andrews, et al. in Scientists and public outreach: participation motivations and impediments 2005 addressed the following constraints:
Lack of Time
Lack of Information on Opportunities
Lack of Value or Support
During any professional career, we remain hyper-focused on our particular piece of the puzzle, be it crosyphere science, data management, or field logistics, to name just a few. Communications and outreach often fall to the wayside year after year when a researcher is solely responsible for that output. It is crucial that scientists share their findings and insights with educators and the public to create better informed global citizens.
"[S]cientists play critical roles in offering public comments, giving talks, writingarticles, serving as sources for reporters, and motivating thenext generation of science students and researchers." – Robert Irion. Program Director at the Science Communication Program at the University of California, Santa Cruz.
Polar Educators International - Communicating Science
The Master Class Series offers world-class scientists and educators paired to best deliver science content and communication efforts to our broader membership. Webinars and discussions allow participants to interact and develop their skills. Check for current and future Master Classes through PEI.
Other Science Communication Resources
Education and Public Outreach for Scientists (PDF). 2006, The Oceanography Society.
The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public (PDF). 2009, Center for Research on Environmental Decisions - Columbia University.
Global Warming's Six America's (PDF). 2012, Center for Climate Change Communication - Yale and George Mason University. View their website for various other reports that build from the original study.